Q-commerce firm Zapp lays claim to most expensive spirit ever made available for UK on-demand delivery
Zapp, a London-based delivery app, is now stocking Beluga Epicure Series II by Lalique vodka, priced at £12,999.99. This is claimed to be the most expensive spirit ever made available for on-demand delivery in the UK.
Dan Whine, Head of Fine Wines & Spirits at Zapp, whose investors include Lewis Hamilton, Lightspeed, Atomico, BroadLight Capital and Vorwerk Ventures, says: “Beluga Epicure Series II is one of the most sought-after vodkas in the world and exactly the kind of extraordinary product our customers expect from Zapp.”
“We’re known for curating a distinctive, premium collection you won’t find at traditional retailers and we’re proud to offer this collector’s piece, delivered in minutes. It’s testament to our commitment to making rare and exceptional products instantly accessible.”

Nick Duncan, UK Country Manager - Noblewood Group, says: “We’re pleased to make Beluga Epicure Series II available through Zapp, offering our clients a new and convenient way to access this limited release. Partnering with a platform that values quality and curation allows us to reach collectors in a new way, those who appreciate both craftsmanship and convenience.”
Zapp’s move builds on its portfolio of fine and rare drinks, following the addition of Château Pétrus Pomerol 2000 (£5,499.99), Domaine de la Romanée-Conti Grand Cru 2009 (£3,499.99) and Chambertin Grand Cru Domaine Armand Rousseau 2009 (£4,499.99).
It claims to be one of the UK’s leading retailers of fine wine and premium spirits. More than half of its alcohol category is dedicated to prestige offerings from names like Antinori, Gaja, Château Mouton-Rothschild, and Clase Azul.
Zapp Boutique - the platform’s luxury focused in-app destination - features brands such as Fortnum and Mason, LVMH, Daylesford, Apple, Bamford and Dr. Barbara Sturm.
2025 RTIH INNOVATION AWARDS
On demand delivery will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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