Fortnum & Mason gears up to launch 24/7 on-demand delivery service in London with Zapp

Luxury retailer Fortnum & Mason is tapping into the on-demand delivery space. It is partnering with Zapp to make a range of products, including its signature loose-leaf teas, tea selections, biscuits and hampers available 24/7 for customers in London.

Liz Darran, Chief Brand & Creative Officer at Fortnum & Mason, says: “We are always looking for new ways to bring our products to customers in a way that complements their busy lifestyles. Partnering with leading tech brand Zapp, ensures our customers can enjoy their favourite Fortnum’s treats whenever they wish, delivered in minutes, 24/7.”

Rowan Lawson, Director at Zapp, says: "We’re delighted to welcome Fortnum & Mason to Zapp, offering our customers instant access to some of the most sought after luxury products on the market. Our partnership combines the best of our on demand 24/7 delivery with Fortnum’s heritage and quality, reflecting a shift in how premium brands now reach consumers."

Fortnum & Mason lays claim to being the first of London’s high end stores to partner with an on demand delivery service. In 2022, Zapp launched Boutique, pitched as an industry first premium and luxury focused ‘store within a store’ on the firm’s app, featuring brands such as LVMH, Antinori, Apple, Dr. Barbara Sturm, Bamford and Belvedere. 

Dubai

Zapp is gearing up to enter the Dubai market later this year.

A spokesperson said: “We are always looking for opportunities to grow our business and are considering launching in the region as early as this year." They did not provide additional details.

The company was founded in 2020 and is backed by venture capital and growth equity investors including Lightspeed Venture Partners and Atomico, as well as Formula 1 driver Lewis Hamilton. The Dubai move would see it face significant competition from a plethora of existing delivery apps in the region, such as Delivery Hero’s Talabat.

2025 RTIH INNOVATION AWARDS

Rapid delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy  Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.