Company Shop deploys Pricer in-store solution based on ESLs across its UK store estate of supermarkets

Surplus supermarket, Company Shop, has partnered with Pricer to roll-out the firm’s in-store solution based on electronic shelf labels (ESLs) across its entire UK store estate. 

Company Shop sells discounted surplus from over 800 brands, retailers and manufacturers to its members who meet specific criteria. Each year, it redistributes over 100 million items across multiple categories and prevents 122,000 tonnes of CO2 annually. 

Its assortment of shorter shelf-life goods changes rapidly, often multiple times daily, requiring frequent updates to product information at the shelf-edge. Additionally, its commitment to offering its members the best value meant store colleagues were conducting several manual pricing changes throughout the day.  

This required significant labour hours, and the installation of Pricer’s in-store solution for communication and digitalisation will create operational efficiencies, enabling store colleagues’ time to be used elsewhere.

Partnering with Pricer, Company Shop has ushered in dynamic pricing and markdown capabilities. The centrally controlled ESLs deliver automated real-time pricing updates direct to the shelf-edge throughout the day.

Gemma Edlin, Head of Retail at Company Shop, comments: “Introducing Pricer’s ESLs has been a game-changer - not just for our store colleagues, who have seen labour productivity boosted and their time freed to focus on delivering customer service, but especially for our members.”

“Our vision is to create a world where no surplus products go to waste, so with real-time and to-the-second accurate pricing via the ESLs, our members know they’ll always be getting the very best price on offer, meaning more sell-through and less waste.” 

Peter Ward, UK Country Manager at Pricer, says: “Company Shop has found a smart way to reduce food waste, which supports the FMCG sector and key workers by providing access to good food that would have otherwise been wasted, while also helping to reduce the impact of waste on the environment.”

“And this means it really is delivering a win-win for both people and planet.  With dynamic pricing capabilities, our ESLs mean more Company Shop members can access the best prices available, while store colleagues can control pricing efficiently while also focusing on those service delivery tasks that drive up customer experience and satisfaction.” 

Now live in Company Shop’s St Helens and Long Eaton stores, Pricer will complete the roll-out of its ESLs across all 13 locations by the end of March, partnering with Renovotec for this project.

2025 RTIH INNOVATION AWARDS

Rapid delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy  Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.