Pricer focuses on in-store efficiencies and enhanced customer experiences with Google Cloud tie up

In-store automation and communication solutions provider, Pricer, has announced a collaboration with Google Cloud. 

The tie up, which sees Pricer’s Plaza platform enabled by Google Cloud, promises to deliver greater speed, scalability and security to power in-store efficiencies and drive enhanced customer experiences. 

Peter Ward, UK Country Manager at Pricer, comments: “Faced with significant rising cost pressures - from wages to rates - driving in-store operational efficiencies and labour productivity are increasingly becoming the keystones for store execution that drive performance profitably.”

“Automation sits at the intersection of delivering both of these key requirements, which is why we’ve sought to deliver even more speed, scale and simplicity with our integration of Plaza on to Google Cloud.”

2024 RTIH INNOVATION AWARDS

Pricer was among the finalists at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.