East of England Co-op inks deal to roll-out Pricer digital platform across all its food stores
East of England Co-operative Society, one of the largest regional co-operatives in the UK, has signed an agreement with Pricer for an installation worth 50 MSEK in all 120+ of its food stores and involving the cloud-based platform Pricer Plaza and digital labels.
It has selected Pricer’s in-store automation and communication solution and the latest four colour electronic shelf labels.
The project will start in June and the plan is to have all installations finalised during spring 2025.
Pricer Plaza provides a cloud-based software solution that enables retailers to centrally manage and control pricing, product information, and promotions across all electronic shelf labels in all connected stores.
It eliminates the need for manual updates and reduces the risk of errors, helping with accuracy and efficiency in operations and overall store efficiency by enabling colleagues to focus on other more value-adding tasks.
“We’re thrilled to be partnering with Pricer, marking a significant milestone in our journey of simplification,” says Sarah Steels, Chief Transformation Officer at the East of England Co-operative Society.
“This collaboration will revolutionise our approach to shelf-edge technology, streamlining processes for our team and enhancing the shopping experience for our members and customers.”
“It’s a step towards a future where simplicity and efficiency elevate the retail experience for everyone involved.”
“It's incredibly gratifying to witness the interest we’ve seen in the UK market translate into large-scale installations,” says Mats Arnehall, Chief Commercial Officer at Pricer.
“With rising minimum wages, inflationary pressures, and staffing shortages, the imperative to digitise stores has never been more apparent. This is a strategically important deal in grocery in the UK and Ireland in a market that is embracing digital shelf labels for the first time.”
“We eagerly anticipate partnering with East of England Co-op, playing a pivotal role in their digitisation strategy to enhance operational efficiency in stores and deliver an enhanced shopping experience.”
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