Blackhawk Network agrees tie up with Toggle to launch One4all Foodie Favourites Gift Card

Blackhawk Network (BHN) has exclusively partnered with gift card and experience platform Toggle to launch the Foodie Favourites Gift Card, a new multi-brand offering that champions the UK’s independent and small-chain restaurants. 

Pitched as a first of its kind in the UK, this is designed for diners who seek out unique culinary experiences and special occasions.

Ban Mahsoub, Partnership Director for Tesco Insurance and Money Services, says: “We’re excited to launch the new One4all Foodie Favourites Gift Card, further extending our popular range of One4all Favourites Gift Cards. This new addition gives customers even more choice and flexibility, allowing them to personalise their gifting experience in a way that truly reflects the tastes of their loved ones.” 

"With over 80 third-party brand gift cards already available in Tesco stores, the launch of the Foodie Favourites card reinforces our commitment to catering for all tastes and occasions.” 

​​​Toggle CEO Dan Brookman says: “It's been a longtime goal for us to provide a platform for all brands to have access to the gifting malls and incentive market.”

"The Foodie Fav GC will create a new revenue stream for operators and also being able to access the circa £300 million loaded onto One4all each year will undoubtedly provide a well needed revenue boost for participating restaurants. 

David Walsh, VP Original Content EMEA at One4all Gift Cards, part of BHN, says: “Foodie Favourites Gift Card is a concept BHN has been eager to bring to life for several years, so we are incredibly excited to partner with Toggle to reach this high-profile milestone for our brand.”

“This launch not only complements our current offering but also lays the groundwork for similar regional partnerships in the future. It represents a critical step in driving growth across our restaurant category.”

“We’re excited to partner with Toggle as pioneers in the B2B hospitality gift card space. With over 200–300 new restaurant partnerships expected, this effectively doubles our network overnight and cements our commitment bringing consumers a perfect gift for friends, family and loved ones." 

The Foodie Favourites Gift Card will be available from October. Cards can be loaded with any value between £15 and £200. They will be available to buy from Tesco stores and one4all.com, excluding Tesco Express or Metro Stores.  

2025 RTIH INNOVATION AWARDS

Gift cards will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.