Blue Yonder announces acquisition of US-based retail technology and consumer returns firm Optoro

Blue Yonder has acquired Optoro in a move that, the supply chain specialist says, enhance its returns management capabilities.

Financial terms of the deal were not disclosed.

“With e-commerce sales continuing to grow, retailers need to be prepared when it comes to returns, which were projected to hit $890 billion last year, representing 16.9% of annual retail sales and is more than double the return rate from 2019,” says Tim Robinson, Corporate Vice President, Returns, Blue Yonder.

“We are excited to acquire Optoro, to enrich the capabilities available to our customers, allowing them to enhance their ability to manage returns with increased efficiency and effectiveness to meet the needs of consumers. This strategic acquisition affirms our commitment to leading the industry, providing customers with unparalleled opportunities to refine their operations and driving transformative business success through a comprehensive returns solution.” 

"Blue Yonder's acquisition of Optoro extends its returns management solution as an even more comprehensive offering,” says Jordan K. Speer, research director, IDC Retail Insights.

“With the addition of Optoro, Blue Yonder will be able to provide more expanded capabilities that address the complexities of the returns lifecycle. This strategic move not only opens new opportunities to enhance operational efficiency but also aligns with the growing demand for sustainable practices.”

“Blue Yonder's comprehensive approach addresses the downside of traditional returns processes, which often lead to poor profitability and lower customer satisfaction, by taking a transformative, dynamic approach to the entire end-to-end supply chain. The new combined offering has the potential to deliver great value to its users."

“Optoro was founded when e-commerce was in its early days, with the foresight to solve the returns problem. Over time, we built enterprise grade returns solutions to meet the needs of the most iconic retail brands,” says Amena Ali, CEO, Optoro. 

“Now, thanks to Blue Yonder’s growing customer base, we will realise the full potential of our vision, helping thousands of companies worldwide address the returns challenge. By seamlessly integrating with Blue Yonder, it will be easier than ever for companies to optimise their returns to improve the shopper experience, inventory planning, and overall profitability.”  

2025 RTIH INNOVATION AWARDS

Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.