Former Blue Yonder exec Rolf Donslund takes on VP in Global Alliances role at supply chain tech firm RELEX
Rolf Donslund has joined RELEX Solutions as a VP in Global Alliances.
He was previously VP, Global Strategic Alliances at Blue Yonder, and his CV also includes stints at JDA Software and i2 Technologies.
"This month RELEX announced H1 growth of 30% SaaS revenue YoY, continuing the growth trend of the company in recent years,” he says.
“To support this growth and successfully deliver the capabilities and value to customers, we continue to invest in the broader partner community of boutique partners and global system integrators: providing elaborated training programmes across all our solutions; Gen AI, agentic AI and machine learning on the RELEX AI native platform for profound customer engagements; joint expanded GTM modelling to segment and deliver the best-in-class industry, solution and process skills to our customers."
He adds: "I am very thrilled to be part of a stellar team across RELEX to continue to build on the partner centric mission that has been laid out by our leadership. We have a clear aim to establish more, better, deeper skills in the market to accelerate our customers’ success, honouring the trust and confidence you all place in our solutions and technology."

2025 RTIH INNOVATION AWARDS
AI will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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