Making the jump from Blue Yonder to RELEX Solutions: our biggest retail technology articles on LinkedIn right now

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we power towards the 25,000 followers mark, these are the articles that are currently on their radars, including Holland & Barrett, Ridelogix, GS1 UK, Tesco, Debenhams, be Retail Social, Morrisons, NCR Voyix, ReFiBuy, Solivus, Retail Insight, Gopuff, and Koddi.

Ridelogix inventory management and e-cargo bike deliveries deal expanded to 100 Holland & Barrett London stores

Urban inventory management and logistics software company Ridelogix has expanded its partnership with Holland & Barrett to 100 stores following a pilot in London. 

Via an end-to-end platform, the retailer can now monitor stock levels in its London stores, identify when popular products are at risk of selling out, and receive recommendations on which stock to rapidly move to which store when. It can then redeploy stock from other stores or an urban distribution hub using zero-emissions e-cargo bikes.

Since May 2024, Holland & Barrett has completed over 5,700 zero-emissions deliveries through the Ridelogix platform, replenishing more than 75,000 units across its London stores. In-store availability across key product lines has improved by up to 100 basis points, translating into hundreds of additional sales opportunities each week. Switching to e-cargo bikes from diesel vans has also helped the retailer to avoid over 4.5 tonnes of CO₂e emissions to date.

John Jones, Head of Fulfilment Transformation at Holland & Barrett, comments: “Partnering with Ridelogix reinforces our commitment to delivering what our customers need, when they need it and with reduced environmental impact. he original pilot started with just ten stores and helped us restock faster and more efficiently, so we’re excited to be rolling it out across our wider London store network.”   

Blue Yonder veteran Gaël Ramaen heads on over to supply chain technology specialist RELEX Solutions

Gaël Ramaen has taken on the role of Senior Vice President of Strategic Business Transformation at RELEX Solutions.

He joins from Blue Yonder where he spent almost 13 years, most recently serving as Corporate Vice President, Retail, EMEA.

In a LinkedIn post, he said: "It’s an honour to join a company that has achieved so much over the years. Throughout the process, I have had the chance to meet many incredible people - from founders and investors to business leaders, client teams, engineers, data scientists, and partners. I have been genuinely impressed by the passion and purpose that drives this organisation."

"One quote from a founder especially stuck with me: "I love to lift and learn". It immediately resonated with how I approach work and growth. I’m excited to embrace RELEX’s values, especially "Customer is a friend" and "Life is suposed to be fun". I can’t wait to contribute, learn, and grow alongside this talented team."

He concluded: "A heartfelt thank you to everyone who supported me during this transition since January. The encouragement and kindness from mentors, friends, and colleagues have meant the world. I am also grateful to the companies and leaders who reached out with amazing opportunities - it has been humbling to explore so much potential and goodness out there."

Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology

In a UK first, Morrisons is testing out Simbe’s Tally in-store shelf scanning robot.

Thanks to Toby Pickard, Retail Futures Senior Partner at IGD, and a member of the judging panels for the RTIH AI in Retail Awards and 2025 RTIH Innovation Awards, for bringing this to our attention.

In a LinkedIn post, he said: “Today, I saw a Tally robot from Simbe in a Morrisons. This is the first time Tally has been deployed in the UK.  It has only been in store for a few weeks, and there are two other stores trialling the technology.”

“The tech should help with price accuracy and stock availability, along with other benefits. It is great to see technology being tested in UK retail that can help store associates and improve the shopping experience.”

Seamus McHugh, Head of European Market Development at Simbe, commented: “Delighted to have Tally live in the UK and to be working with the innovative team at Morrisons on this project. This is a significant milestone for Simbe as we add another country and a new retailer to our growing list of deployments.”

GS1 UK's Roshni Shah talks overcoming imposter syndrome and working on Tesco QR codes pilot

Roshni Shah, Engagement Manager - Next Generation of Barcodes, has taken to social media to discuss her first year at GS1 UK and her role in a major Tesco pilot.

In a LinkedIn post, she said: "Eight months ago, I embarked on a new adventure by joining the QR programme at GS1 UK - big thank you to Camilla Young (Programme Lead - Next Generation of Barcodes) for taking a chance on me! I have to say working for a standards organisation wasn’t ever part of my career plan but sometimes life likes to throw you a curve ball."

At first, she observed, she was hit with a wave of imposter syndrome. "What did I know about standards?  How could a girl who worked in beauty for most of her career fit into a tech environment? And how on earth was I going to wrap my brain around all this new information?"

"But instead of shying away, I decided to embrace the challenge. I dove headfirst into the world of new technology, systems, and processes that were completely foreign to me. And guess what? It turned out to be one of the most exciting adventures I’ve been on as part of my career so far!"

Last week, we reported that, as part of an expanded pilot, Tesco was trialling QR codes powered by GS1 in a small number of stores.

This replaces traditional barcodes on 12 own brand meat and produce lines in a small number of locations across southern England. Developed in collaboration with GS1 UK and ten supplier partners, the initiative is primarily focused on capturing use by dates and batch numbers.

This is pitched as the first trial of its kind and scale by a UK supermarket. The focus here is on core operational data and laying the foundation for future use cases, such as linking to allergen information, sourcing and sustainability credentials, and recycling guidance.

“While it’s still early days, we’re already seeing the benefits of connecting our products to dynamic digital information that will help customers to know more about the products on our shelves,” said Isabela De Pedro, Supply Chain Development & Change Director at Tesco.

”As well as improving the customer experience and unlocking new supply chain value, we are testing how QR codes can help Tesco with issues including traceability, compliance, sustainability and shelf-edge communication.” 

Debenhams signs with be Retail Social virtual try on platform for fashion and beauty brands

be Retail Social, a virtual fitting room and try on platform for fashion, sportswear and beauty, has entered into an agreement with Debenhams.  

Debenhams will be using the platform firstly in its beauty products, before extending to cover its various fashion and clothing brands.   

Daniel Finley, CEO at Debenhams, says: “We are always looking for ways to provide a differentiated and enhanced customer experience, giving users more engaging and personalised ways to consider our range of products and make more informed purchasing decisions.”

“We were impressed with the team at be Retail Social - their knowledge of issues and missed opportunities in the sector, and how they have solved these with their platform to benefit both customers and us, our brands. It’s quite remarkable what we can now deliver through them as a partner.”

“We love innovation and think the use of moving, personalised human avatars with social influence is a real step forward in the virtual try-on space for beauty and fashion and already seeing tangible benefits.” 

AI powered e-commerce startup ReFiBuy announces board of advisors including Kiri Masters and Rick Watson

Scot Wingo, co-founder of ChannelAdvisor, has launched a new venture, ReFiBuy, aimed at solving complex e-commerce problems for retailers and brands using AI technology, and announced the founding members of its board of advisors.

Justin Bomberowitz is Senior Director of E-commerce at Wilde Chips, where he leads digital growth initiatives. With a background spanning roles at PepsiCo, Ocean Spray, and Clavis Insight, he brings experience in consumer brands as well as e-commerce strategy and operations, and will help ReFiBuy with its CPG and brand strategy.

Kelly Goetsch is COO at Pipe17, which is focused on order operations as a replacement for the traditional OMS category. He was also longtime CPO and later CSO at commercetools, and Co-founder/Founding President/Past Chairman at MACH Alliance, a consortium of vendors advocating for microservices, APIs, cloud and headless.

Kiri Masters is a leading voice in retail media and e-commerce strategy. She founded Bobsled Marketing, an Amazon focused agency acquired by Acadia in 2022, and now hosts the Retail Media Breakfast Club, a daily podcast and video series. A regular contributor to Forbes and co-author of Amazon for CMOs and Instacart for CMOs, she brings the board of advisors expertise in retail media networks, marketplace growth, brand strategy, and digital transformation.

Rick Watson is a seasoned e-commerce strategist with over two decades of experience leading digital transformation initiatives. As founder of RMW Commerce, he advises investors and management teams on scaling direct-to-consumer businesses. His past roles include leadership positions at ChannelAdvisor, BarnesandNoble.com, and Pitney Bowes. Watson also hosts The Watson Weekly, a podcast offering insights on the retail sector’s biggest news and players. 

Morrisons deploys Point of Sale solutions powered by NCR Voyix Commerce Platform

UK grocery giant Morrisons has selected NCR Voyix to provide its stores with PoS solutions powered by the NCR Voyix Commerce Platform.

It is expanding an existing partnership by rolling out this new technology at over 13,000 checkout lanes across nearly 500 stores in a five-year contract.

As part of the deal, Morrisons' refreshed software-as-a-service (SaaS) technology stack will be supported by NCR Voyix Edge, enabling it to deploy new features and software updates. This will provide it with real-time, actionable, and predictive insights.

The new software will continue to be supported by the NCR Voyix Managed Service.

"We are very pleased to have chosen NCR Voyix as our commerce solutions and services partner to help us further improve our retail technology as we seek to operate with greater agility and efficiency for the benefit of our customers now and well into the future," says Martin Dawson, Group Retail Director of Morrisons.

AI in the wild: Mashgin reports surge in adoption of its checkout technology across multiple sectors and locations

Mashgin reports that its AI powered checkouts have processed over one billion transactions since the inception of the company.

Over 3,000 convenience stores, 150 sports venues, 50 airports, 50 college campuses, 30 cafes at ski resorts, and 100 hospitals now use its technology.

During the past three years, the company has seen growth in both location count and transaction volume, increasing monthly transactions by 1,233% – from three million transactions in March 2022 to 40 million in March 2025. In the calendar year 2024, Mashgin processed over 440 million transactions.

Cleveron announces milestone in ICA Gruppen partnership with 402 robotic solution live at Gotland store

Cleveron has officially installed its 100th parcel solution for ICA Gruppen, a Swedish retailer franchise with a focus on food and health.

In a LinkedIn post, the former said: "The Cleveron 402, a standout from our robotic solutions range, is now live at ICA Maxi Visby, bringing next level convenience to customers on Gotland.”

“It’s amazing to see how our partnership with ICA Gruppen transforms convenience across Sweden by making parcel pickup faster, smarter, and more sustainable. We’re honoured to support ICA Gruppen in shaping the future of retail, one store at a time."

Former AccessPay VP of Product Alex Considine Tong joins Retail Insight as Chief Product Officer

Retail Insight, a provider of in-store execution software, has announced the appointment of Alex Considine Tong as its Chief Product Officer (CPO).

Joining from AccessPay, where she led the transformation of its Product and Technology strategy and delivery as VP of Product, Tong also served as SVP of Product at Goatpath by SoftwareONE, where she oversaw the evolution of its proprietary software platform into a customer facing product.

Paul Boyle, CEO at Retail Insight, comments: “We are thrilled to welcome Alex to the team - she has already made a significant impact on our business, and we are confident that her expertise and innovative approach will drive our product strategy to new heights. Her proven ability to balance commercial goals with customer needs and technical demands will be invaluable as we scale and enhance our offerings.  We look forward to the positive change and growth that Alex will bring to the business."

“I am delighted to have been appointed CPO at Retail Insight where I will be focused on ensuring that our products deliver real and enduring value to our customers," says Tong.  "I am thrilled to be working with such an experienced group of retail experts and to be trusted with continuing to build Retail Insight’s culture of curiosity, hard work and collaboration.”

Gopuff teams with Koddi to enhance its in-house ads platform with new incrementality solutions

Koddi has announced a partnership with Gopuff which aims to enhance the instant commerce company’s ads platform with incrementality tools.

These enable advertisers to understand and measure the incremental impact of their Gopuff Ads campaigns beyond what would be possible organically.

“We’re building solutions that put control and power back into brands’ hands - and the new incrementality tools we developed with Koddi are a perfect example of that," says Michael Peroutka, Head of Ads & Partnerships at Gopuff. “With reliable tools for measuring incremental revenue from ads, our partners can run more effective and impactful campaigns."

“Measurement is a crucial differentiator for networks as competition intensifies,” says Nicholas Ward, Co-Founder and President at Koddi. “Incrementality enables advertisers to gain more insight into how their budget is performing and invest accordingly. By collaborating with Gopuff, we were able to combine our deep insights into the industry to build a solution that effectively captures the value Gopuff Ads drives for brands while enhancing the experience overall.”

The new tool is currently available to all advertisers as a managed service with plans to launch self-service capabilities in the near future. Gopuff and Koddi also plan to introduce additional offerings and enhancements over the coming year.

Tesco enlists Solivus as part of commitment to install solar panels on 100 large stores across UK

Solivus has been awarded a contract for the engineering, procurement, construction, and installation of PV solar systems for Tesco’s Watford Extra store.

The six-week project will see close to 750 lightweight solar panels mounted by Solivus on the rooftop of the 80,000 sq ft store.

In the first year alone, the solar installation is expected to generate 339,506 kWh of electricity, delivering significant carbon savings. Using Solivus modelling, it is estimated that the installation will generate 10% of the store’s annual electricity requirements, reducing reliance on grid electricity.

The project forms part of Tesco’s wider commitment to installing solar panels on 100 of its large stores across the UK, helping increase the proportion of renewable electricity that comes from direct sourcing. .

Bianca Samarakoon, Group Head of Energy at Tesco, says: “Working with innovative suppliers is key to unlocking some of the challenges we face on our journey to net zero. Our partnership with Solivus will allow us to use lightweight solar panels where traditional solar isn’t feasible, helping us to move closer to our goal of carbon neutrality across our own operations by 2035.”