Ridelogix inventory management and e-cargo bike deliveries deal expanded to 100 Holland & Barrett London stores

Urban inventory management and logistics software company Ridelogix has expanded its partnership with Holland & Barrett to 100 stores following a pilot in London. 

Via an end-to-end platform, the retailer can now monitor stock levels in its London stores, identify when popular products are at risk of selling out, and receive recommendations on which stock to rapidly move to which store when. It can then redeploy stock from other stores or an urban distribution hub using zero-emissions e-cargo bikes.

Since May 2024, Holland & Barrett has completed over 5,700 zero-emissions deliveries through the Ridelogix platform, replenishing more than 75,000 units across its London stores. In-store availability across key product lines has improved by up to 100 basis points, translating into hundreds of additional sales opportunities each week. Switching to e-cargo bikes from diesel vans has also helped the retailer to avoid over 4.5 tonnes of CO₂e emissions to date.

John Jones, Head of Fulfilment Transformation at Holland & Barrett, comments: “Partnering with Ridelogix reinforces our commitment to delivering what our customers need, when they need it and with reduced environmental impact. he original pilot started with just ten stores and helped us restock faster and more efficiently, so we’re excited to be rolling it out across our wider London store network.”   

Ridelogix Founder Serhat Kyuchuk-Pakyuz says: “We’re thrilled to have a retailer who is committed to sustainability like Holland & Barrett onboard. Our technology turns city stores into agile micro-fulfilment hubs by combining real-time stock monitoring with zero-emission logistics.”

“Traditional vans are often underutilised and struggle with congestion in cities like London. E-cargo bikes offer a smarter alternative, navigating restricted lanes and side roads while carrying up to 200 kg of goods. They’re not just greener – they’re also faster and more efficient for urban retail logistics.”

2025 RTIH INNOVATION AWARDS

Green retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.