Sam's Club enters gaming world as Roblox tie up sees retailer making membership playable

Sam’s Club, a chain of membership only warehouse club retail stores in the US owned by Walmart, is looking to make waves in the gaming world, with a Roblox integration that lets players unlock real deals in three games: Cake Off; Chained (2 Obby); and Paradise RP.

In a LinkedIn post, W. Joe DeMiero, Interim Chief Marketing Officer, said: “This is​ a bold new way to connect with the next generation of members - meeting them where they are, how they play, and delivering the savings they’ll love.”

He added: “Big shoutout to Leslie Shepard (Associate Director, Brand Marketing at Sam’s Club), Kenneth Greene (Associate Creative Director), Carolyn Getches (Producer) and our amazing partners GEEIQ, Roblox and Sawhorse Studios for helping us bring this to life. To become the best club retailer, we can’t just talk about innovation - we have to make membership playable. And today, we do.”

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.