Primark's new job applicant tracking system SmartRecruiters goes live in the UK following US launch

Primark reports that its new job applicant tracking system - SmartRecruiters - is now up and running in the UK, following launches in the US, ROI, and Central Functions last week.

The retailer has also gone live with a a new internal careers website.

“This marks a major milestone in our journey to deliver the best possible experience for candidates - both internal and external - when applying for roles,” says Eleanor Dennehy, Technology - Business Change Manager at Primark.

“I’ve had the privilege of leading the Change Team for this implementation, and I want to extend a heartfelt thank you to my amazing teammates, Matt Taylor and Elizabeth MacGregor. Their dedication, enthusiasm, and sheer determination were absolutely key to making this change a success.”

“We faced challenges, but they persevered with grace and grit. A special shout out to our In-Market Leads, Central Functions Lead, and Super Users who brought their energy, skills, and passion to this project."

2025 RTIH INNOVATION AWARDS

Employee experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.