Toy enthusiasts rejoice as the latest Mini Labubu dolls land today on the AliExpress Pop Mart store

The new Mini Labubu, also known as The Monsters Pin For Love Series, will drop today on the official Pop Mart flagship store on AliExpress.

Due to its smaller size, Mini Labubu can be used as a phone charm, keychain accessory etc. Pop Mart will also release the new The Monsters Big into Energy Series - Rock the Universe Vinyl Plush Doll on its official store on AliExpress.

Unlike the regular Labubu vinyl plush figure, which is 6.69 inches tall, the Mini Labubu is 4.13 inches tall, with dimensions of 2.36*1.79*4.13 inches.

In June of this year, AliExpress and Pop Mart also jointly launched multiple live streams, with the aim of providing toy enthusiasts with a more diverse and immersive shopping experience.

Pop Mart launched its official flagship store on AliExpress in 2020. The popularity of IPs like Labubu has driven a 300% YoY growth in the collectible toy category on AliExpress since the beginning of 2025.

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.