Danny Dyer and Deliveroo call on Brits to embrace their inner tosser with launch of app's Freshness Promise

Actor and national treasure, Danny Dyer, has teamed up with Deliveroo to call on the UK to embrace its inner tosser this summer and help launch the app's new Freshness Promise (money back if groceries aren’t fresh).

In a new campaign, Dyer rolls up his sleeves and dons an apron emblazoned with ‘Proud to be a Tosser’, tossing and seasoning fresh ingredients as he delivers a masterclass on how Brits’ can make sure their sides “aren’t just a bit on the side”.

He is seen whipping up a spread of BBQ salads and sides, including feta and watermelon corn on the cobs tossed in butter, wedges (aka “ledges”) tossed in spices and a diamond chicken Caesar that promise to outshine bangers and burgers.

The Freshness Promise covers a range of fresh grocery essentials, including fruit and veg, meat, poultry and seafood, eggs, dairy and dairy alternatives, chilled and bakery items purchased from nationwide supermarkets on the app, including Asda, Co-op, Sainsbury’s and Morrisons.

Dyer comments “I’m proud to be a tosser! Salads and sides have been mugged off at barbecues, left in the shadows while the main event gets all the glory. But no more! I'm here to tell you it's time to embrace your inner tosser and make those salads and sides more than a bit on the… side.”

“We're talking bangin' salads, veg seasoned to perfection and saucy salmon, so fresh it practically winks at ya. And with Deliveroo's Freshness Promise, you know you're getting top drawer fresh grub every time you order. Get involved and join me in being a right tosser this summer, using the freshest ingredients or your money back, thanks to Deliveroo."

A spokesperson for Deliveroo says: "We've all been there, standing by the BBQ while the salads and sides get overlooked. We believe these dishes deserve to sing, and who better than Danny Dyer to give them the stage they deserve?”

“With Danny’s help, we're not just adding some theatre to side dishes; we're also making sure every single bite is fresh. Our Freshness Promise means our customers can trust that any fresh and chilled groceries they order, from your crispest greens to your juiciest steak, arrives fresh and ready to make those summer moments with friends and family even better.“

Alongside the Freshness Promise, Deliveroo has introduced Fridge Filler Mondays, a weekly offer providing half price discounts on a selection of fresh and chilled items. This is available nationwide at participating supermarkets and stores on Deliveroo, including Sainsbury's, Co-op, Morrisons, Iceland, and Asda. There's no minimum spend.

2025 RTIH INNOVATION AWARDS

Grocery delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.