Snappy Shopper hails game-changer for local retail as q-commerce firm integrates with Google

Snappy Shopper says it has become the first UK-based quick commerce platform to fully integrate with Google Shopping via the Google Merchant Center.

Its retailers now have the opportunity to appear in top Google results, showcasing live product listings, real-time pricing and delivery within the hour.

“This is a game-changer for local retail,” says Snappy Shopper CEO Mike Callachan. “Integrating with Google means we’re helping local stores stand shoulder-to-shoulder with the biggest online players, capturing customers at the exact moment they are ready to buy.”

The new integration with Google allows retailers to showcase their stores and stock across Google platforms including Search and Maps. This aims to enhance visibility through free listing, richer store profiles and drive real-time customers in the purchasing mindset straight to Snappy Shopper stores.

Kalpesh Pau, owner of Kal’s Budgens, says: "Working with Snappy Shopper to get our products listed on Google Shopping has been a great experience. It’s helping us grow both our in-store footfall and online delivery orders. Huge thanks to the Snappy Shopper team for making it happen." 

2025 RTIH INNOVATION AWARDS

Quick commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.