UK clothing brand Tailored Athlete agrees partnership with Cart.com to support US expansion

Tailored Athlete, a UK-based "perfect muscle fit" clothing brand founded in 2016, has selected Cart.com as its US fulfilment and transportation management services partner.

Tailored Athlete will leverage Cart.com's third-party logistics (3PL) solutions and Columbus, OH supply chain hub to streamline its fulfilment operations Stateside. It will also use the Transportation Management System to help it secure the best shipping rates across carriers and to consolidate all freight operations.

"We're proud we were able to quickly onboard Tailored Athlete and clear the backorders left by its previous 3PL within the first week of our partnership," says Joe Barth, Chief Logistics Officer at Cart.com.

"We started receiving trucks the day after our contract was signed, so the company could immediately leverage our technology driven fulfillment offerings and take advantage of the best rates and level of service with every item shipped."

"When our previous 3PL closed their doors unexpectedly and stopped fulfilling our customers' orders, we needed to find an immediate solution for our customers and urgently clear our backorders," says Nick Bailey, COO at Tailored Athlete.

"We've been extremely impressed with Cart.com's ability to move quickly and get us up and running smoothly. We needed a partner who could take over fast - and every member of the Cart.com team delivered and helped make it a seamless transition."

2025 RTIH INNOVATION AWARDS

Fulfilment solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.