Unified commerce and logistics solutions firm Cart.com pulls in valuation of $1.6 billion as it raises $50 million

Cart.com, a unified commerce platform and logistics network, has raised additional funding of $50 million and notched up a post-money valuation of $1.6 billion.

This includes financing from funds and accounts managed by BlackRock and Neuberger Berman, new backers such as eGateway Capital, as well as other venture capital firms, strategic investors and family offices. Since its founding, Cart.com has raised a total of $475 million.

The company intends to utilise the new capital for its global expansion push through investments in infrastructure, technology, and M&A. It will also be used to support and enhance its platform with capabilities that enable customers to drive demand and grow profitably while navigating rapid marketplace change, including global trade disruptions resulting from evolving policy decisions.

“We are continuing our strong growth trajectory across all operating metrics, and we intend to utilise this additional capital to accelerate the expansion of our platform and bring our customers new capabilities to enable their growth,” says Omair Tariq, Founder and CEO at Cart.com. “We founded Cart.com just four years ago and are well on our way to building the largest and most comprehensive platform in our space.”

Over the last 12 months, Cart.com has completed the acquisition of OceanX, the fulfillment operation of Guthy-Renker, and Amify, an Amazon marketplace optimisation and advertising solution, while adding new customers including Authentic Brands Group and Bluestar Alliance.

Over that period, the company’s logistics network grew from 13 to 18 omnichannel facilities totaling over 10 million square feet, with more than half of the network now temperature controlled. It also recently welcomed Bill Guthy, founder of Guthy-Renker, to its board of directors.

 2025 RTIH INNOVATION AWARDS

Unified commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.