Just Eat Takeaway.com rolls out AI voice assistant across Europe building on UK and Germany launches
Just Eat has launched its AI voice assistant solution across Europe. It lays claim to being the first major on-demand delivery platform to deploy a conversational AI assistant at scale across European markets.
Rolled out in the UK and Germany earlier this year, and available on both iOS and Android, this is designed to help customers discover local restaurants, grocers and shops through natural conversation, making it easier to explore new options when they aren't quite sure what they fancy.
Early data from the UK launch shows customers using voice AI are able to find what they're looking for around 40% faster than those using the text only AI assistant. They are also 30% more likely to choose a recommended restaurant or dish than customers browsing through the traditional search experience.
Jörg Gerbig, Chief Corporate Development Officer at Just Eat, says: "The biggest challenge in food delivery today isn't finding restaurants. It's deciding. Every evening, millions of people ask themselves the same question: 'What do I feel like eating?' Our AI voice assistant removes the friction from ordering, letting customers describe what they want in their own words, just like talking to a friend. The future of convenience isn't about giving people more choices. It's about giving them the right choice."
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
