Data and AI firm Starburst signs up 2025 Formula 1 World Champion Lando Norris as a Brand Ambassador
Starburst, a data and AI platform whose customer base includes DoorDash, has announced a two-year partnership with F1 World Champion Lando Norris as brand ambassador.
Norris comments: “People often see motor racing at the highest level as being about reactions, but most of the performance comes from preparation and understanding the details. I’m constantly asking questions, looking for information, and trying to build the clearest possible picture before making decisions. Whether that’s racing, running a business, or working with a team, having access to the right information at the right time gives you confidence to act. That’s what stood out to me about Starburst and why I’m excited to partner with them.”
“Lando represents what happens when preparation, data, and split second decision-making come together,” says Justin Borgman, Founder and Chief Executive Officer, Starburst. “That's the challenge enterprises face with AI: ask the right questions, access the complete context behind the answer, and act before the opportunity passes. Starburst makes that possible by giving teams and AI agents governed access to data wherever it lives.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
