Lando Norris’ brand Quadrant teams with Shopify on London pop-up store ahead of British Grand Prix
Quadrant, the entertainment and lifestyle brand founded by Formula 1 world champion Lando Norris, has announced its first ever London pop-up activation at Outernet London. Shopify will handle the entire commerce layer behind the activation, allowing Quadrant to bring its online community into a physical space for the weekend.
"Lando is one of the best drivers in the world, and what he and the Quadrant team have built off the track is just as impressive. They understood something every great entrepreneur understands: build the community first, and commerce follows," says Harley Finkelstein, President at Shopify. “They're using the Silverstone race week to convert screens to a storefront in London. That's the kind of ambition Shopify is built for."
“Quadrant has always been about building something with our fans. Racing, apparel and content are all a big part of it, but it’s the fans who’ve made it what it is today. We’ve built so much online over the years, so it’s really exciting to bring that into the real-world with this pop-up. Shopify has helped us make that possible, and I can’t wait for everyone to come and check it out during race week,” says Norris.
The London activation opens at Outernet London from 10:00 am BST on Tuesday, 30th June. A second Shopify x Quadrant activation in a US city will follow later this year. RTIH’s money is on Las Vegas, given that a Formula 1 race will take place there in November.
2026 RTIH Innovation Awards
Physical retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
