B&Q enlists BrandSwap for retail media move as retailer adds post-checkout rewards at DIY.com

BrandSwap has been appointed by home improvement retailer B&Q to deliver post-checkout rewards to shoppers at diy.com. 

B&Q will use the firm’s advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky, and The AA to its order confirmation page.

The initiative will tap BrandSwap's real-time relevance capabilities, which recommend rewards based on shopper purchase. For example, customers buying appliances will be able to redeem offers on cleaning products from smol, and those making kitchen-related purchases will see rewards from Pact Coffee.

B&Q will use the same functionality to create tailored retail media opportunities, allowing advertisers to target shoppers purchasing in specific categories and locations. 

Chris Webb, Head of Retail Media, B&Q, comments: "We're committed to giving home improvers the choice and convenience they deserve. Working with BrandSwap, we'll offer customers tailored rewards that enhance family life, wellbeing, and everyday living.”

"By working with a select group of advertisers, we're providing customers with relevant offers across categories like food, travel, and entertainment - helping them make the most of their home and garden."

 2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.