Grocery retailer Delhaize BeLux boosts forecast accuracy using SymphonyAI replenishment platform
Delhaize, part of the Ahold Delhaize Group, has deployed SymphonyAI's demand forecasting and replenishment solutions across its 600-store affiliated network and five distribution centres in Belgium.
The Delhaize Le Lion/De Leeuw network has 1,113 stores in Belgium and Luxembourg. The store network consists of different formulas: Delhaize, Proxy, Shop&Go and louis delhaize. Customers can also shop online via www.delhaize.be, and either pick up their products at the collect points or have them delivered to their homes. Delhaize offers a range of over 20,000 quality products.
"Building a best-in-class supply chain on a pure B2B affiliate model is a different challenge than running a traditional retail operation. You cannot push inventory risk downstream to your partners - forecasting has to be right, or you absorb the cost," says Géraldine Durant, Supply Chain Replenishment and Master Data Director at Delhaize. "We have worked with SymphonyAI for more than 15 years, and the decision to move to their AI-based forecasting models was one we made with confidence. The results across both our distribution network and affiliated stores have validated that decision. We are continuing to improve forecast accuracy each year, and our roadmap with SymphonyAI gives us a clear path to raising the bar further."
"Delhaize operates one of the more demanding retail supply chain environments we work in: a multi-echelon network, a high fresh assortment, and a B2B pull model that removes the inventory buffer most retailers rely on," says Manish Choudhary, President of Retail, SymphonyAI. "What they have built with our Forecasting AI platform is a replenishment operation that improves continuously, not just at go-live. That compounding accuracy gain is the commercial case for AI in grocery supply chain, and it is exactly what our platform is designed to deliver."
2026 RTIH Innovation Awards
Forceasting and replenishment will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
