AllSaints goes live with new customer engagement platform powered by Klaviyo technology
Fashion retailer AllSaints has launched a new customer engagement platform in partnership with Klaviyo. In a LinkedIn post, Alfie Meekings, Chief Transformation and Technology Officer at AllSaints and John Varvatos, said: “One of our core values at AllSaints is 'the customer is the boss' and so naturally one of our key transformation pillars is deeply focused on how we bring even more amazing experiences to our customers.”
He added: “This year, the focus is on how we empower our amazing global teams to be able to drive more personalised content and build genuine connection with people that want to connect with our brand. I'm pleased to share that last week we went live with a new customer engagement platform with Klaviyo to help us do exactly that. We'll be able to offer content that is far more personalised at a global scale, open new channels and ways to connect with our customers and make sure that the engine that sits behind it all is optimised with AI.”
“Getting this done so quickly and smoothly was a big cross-functional effort. This is also a significant project as it's the first that's been delivered by our new engineering team at our GCC in India led by Vijay Venugopal. Also a big thank you for the amazing partnership from team Klaviyo.”
2026 RTIH Innovation Awards
Customer engagement will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
