UK FMCG manufacturer taps Jisp Scan & Win Video retail technology for record breaking activation
Jisp has unveiled the results of what is pitched as its highest performing Scan & Win activation to date. Developed in partnership with an unnamed UK FMCG manufacturer, the bespoke campaign combined Jisp's Scan & Win Video technology, which lets shoppers scan product packaging without a QR code, with instant win mechanics and multi-channel marketing. The aim was to create an engaging shopper journey both in and out of store.
The six-week activation generated more than 1,000 product scans, with 62% of participants returning to scan more than once and the most engaged shoppers taking part almost daily throughout, a 93% repeat participation rate that points to sustained engagement rather than one off promotional interactions. Off the back of the results, Jisp has since secured a contract with another leading FMCG brand.
Esther Lawrence, Partnerships Director at Jisp, says: "Brands are looking for smarter ways to engage consumers that go beyond traditional price promotions. What this campaign proves is that when you make packaging interactive, you create a completely new media channel that delivers measurable engagement and genuine excitement around a brand.”
"The industry has been searching for promotional mechanics that work in a post-HFSS environment while supporting retailers' and manufacturers' digital ambitions. With the pack itself becoming the point of engagement, the limitations created by HFSS legislation can be more easily navigated and brands get a way of building campaigns that keep shoppers coming back time and time again. This result shows the scale of what's possible when packaging becomes the channel. We're excited by what we've seen and look forward to bringing Scan & Win to more major brands and retailers over the coming months."
2026 RTIH Innovation Awards
Customer engagement will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
