Aussie brand Roxy seeks competitive edge with Reshop instant refunds technology roll-out

Australian founded surf and snowboard clothing and accessories brand Roxy has gone live with Reshop, which provides shoppers with instant refunds when they make a return.

In a LinkedIn post, Fabio De Carvalho, Chief Commercial Officer at Reshop, said: "It’s live. Another week and another great brand, Roxy is now live with Reshop.

"As we head into peak season, the smartest brands are looking for a competitive edge. Roxy is doing just that by using Reshop to provide  their customers with the instant gratification and great service. It's a move that proves they're not just following trends - they're setting them. Welcome to the club Roxy."

ABG

Authentic Brands Group (ABG) owns the Roxy brand, having acquired its former parent company, Boardriders, in September 2023.

ABG then granted Liberated Brands a license for Quiksilver and Roxy in the US, though this partnership ended with Liberated Brands' bankruptcy filing in early 2025. As a result, ABG is now managing the Roxy brand portfolio and has partnered with the ALDO Group for Roxy footwear distribution.

2025 RTIH INNOVATION AWARDS

Refunds will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.