Reshop inks deal to become instant refund provider for brands within Authentic Brands Group portfolio
Authentic Brands Group has announced a partnership with Reshop, a platform focused on refunds for consumers and merchants.
Reshop becomes the instant refund provider for brands within the Authentic portfolio, which will be introduced through a phased roll-out.
"Speed, convenience, and optionality are key factors for retailers to ensure success in today's landscape, and we're always looking for new ways to enhance the shopping experience for our customers. We're thrilled to partner with Reshop to continue to improve the overall post-purchase experience for shoppers, offering them greater flexibility through instant refunds," says Adam Kronengold, Chief Digital Officer at Authentic.

"The early success of Reshop has really cemented the need for our platform and showcased its impact for retailers," says Anthony Eisen, CEO at Reshop. "We're seeing half of our customers go back to the original merchant for repeat purchases and often incredibly fast, with the majority of repeat purchases happening in less than 24 hours and in some cases as little as one minute.”
“It's exciting to see how instant refunds are driving that behavior, and we can't wait to expand this experience to even more customers through our partnership with Authentic, which has an incredibly loyal network of shoppers across its brands. We're eager to deliver the best possible service to keep them coming back."
The phased roll-out begins with Reebok, Champion, Vince Camuto, and Juicy, followed by additional brands such as DC Shoes, Roxy, RVCA, and Volcom.
2025 RTIH INNOVATION AWARDS
Post-purchase experiences will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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