Tom Hill takes on CEO role at Zyntrix following Director of Digital role at Poundland and Dealz

Tom Hill has been appointed CEO by Zyntrix, a FinTech firm that aims to unify loyalty, Open Banking and digital ID into one seamless customer experience.

He was previously Director of Digital at Poundland & Dealz.

In a LinkedIn post, he said: “I’m delighted to share that last month, after a relatively short (but incredible) break, I stepped into a new chapter of my career as CEO of Zyntrix.”

“Over the past 20 years, I’ve been fortunate to work with some of the biggest and best brands in retail and hospitality - leading operations, customer experience, business development and transformation strategy, across both physical and digital estates. Along the way, I’ve learnt a huge amount from some brilliant people - insights I look forward to leveraging as I enter this new and exciting chapter.”

He added: “At Zyntrix, we have a simple but ambitious mission: to unify loyalty, Open Banking and digital ID into one seamless customer experience. We’ve worked hard to develop a product that enables businesses, through their existing or new loyalty programmes, and e-commerce platforms, to: Supercharge loyalty with exclusive, unique and instant rewards; Cut transaction costs dramatically across multiple sectors via Open Banking; Remove friction at the checkout, including automated ID verification for age-restricted sales.”

2025 RTIH INNOVATION AWARDS

Seamless customer experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.