Omnichannel loyalty and retention specialist Katrin Hana departs MediaMarktSaturn

MediaMarktSaturn veteran Katrin Hana has left the European consumer electronics retailer, where she spent almost ten years, most recently serving as Head of Omnichannel Retention Germany.

In a LinkedIn post, she said: “Closing a remarkable chapter - and opening a new one. After almost ten years at MediaMarktSaturn, it’s time for me to turn the page. These years have been an incredible journey of growth, learning, and impact - and I’m deeply grateful for everyone who has shaped this path.”

She added: “Over the years, I had the privilege to work with fantastic colleagues and team members who made every challenge worth it and every success even sweeter. You’ve made my time here truly unforgettable - and I will miss working with you all. Together, we’ve celebrated major milestones.”

These include rolling out loyalty programmes across the group, acquiring over 50 million members, and launching a global omnichannel marketing platform to boost personalisation amd customer communication.

Also, building up a new site for the company and shaping office culture, ways of working and rituals, and leading the app business - “something close to my heart since the early days of my career at another company.”

Hana concluded: “Now, it’s time for the next adventure - starting October 1st. I’m beyond excited about what’s ahead… and for those who are curious: stay tuned.”

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.