Rokt AI technology to deliver non-endemic messages on Cinemark online payments page
Rokt reports the expansion of its collaboration with theatrical exhibition company Cinemark.
The pair began working together in 2022 by presenting non-endemic messaging and offers on the confirmation page of the Cinemark e-commerce booking experience. Cinemark will now extend this capability to the payment page.
"Rokt has been a valued partner throughout our journey," says Jeff Rosenfeld, Cinemark SVP of Digital and Customer Experience. "By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way."
"We're excited to expand our partnership with Cinemark as they extend Rokt's AI powered technology into the transaction moment - the most valuable and high intent point in the customer journey," says Craig Galvin, Chief Revenue Officer at Rokt.
"This collaboration reflects a shared commitment to innovation, relevance, and performance. By unlocking new monetisation opportunities and delivering real-time relevance, we're helping Cinemark drive sustainable, incremental value together."
SURPRISE! 🤩 Tickets for @TaylorSwift13 | The Official Release Party of a Showgirl are ON SALE NOW.
— Cinemark Theatres (@Cinemark) September 19, 2025
Join us October 3-5 to experience “The Fate of Ophelia” music video world premiere, lyric videos, and Taylor’s reflections on songs from her brand new album, The Life of a… pic.twitter.com/tWaoW0XcGE
2025 RTIH INNOVATION AWARDS
AI will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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