Shopopop and Carrefour ramp up last mile crowdshipping partnership in stores around Europe

European co-delivery service, Shopopop, is expanding its Carrefour collaboration to include 1,000+ stores.

In a LinkedIn post, Antonie Truong, Head of Expansion at Shopopop, said: "When we say innovation drives our clients’ businesses, we mean it: we will soon have +1,000 Carrefour stores completing last mile deliveries with us throughout Europe."

"In 2020, we first partnered with Carrefour to test the concept of crowdshipping fleet in France. Based on our learnings, we can clearly see how this model can boost delivery flexibility and geographical coverage for their consumers."

He added: "So we’re expanding our partnership… in a big way! This year, we’re adding +15 stores every month, and this might be doubled in 2026. Our community of drivers complete deliveries from their stores in rural and suburban areas. Importantly, this sets us up for scaled expansion moving forward."

"In my opinion, our last mile supply chain model with Shopopop is one of the most efficient and innovative and this collaboration is just one more proof point. All credit goes to our community and stores with their highly picking qualified team."

2025 RTIH INNOVATION AWARDS

Delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.