Iceland and Stuart claim industry first as they launch scheduled same day delivery service

Last mile solutions specialist Stuart has announced a new partnership with UK supermarket chain Iceland.

The pair are laying claim to a first of its kind same-day scheduled delivery offering in the UK grocery market.

Customers can visit Iceland stores, shop for their chosen products from the full range available in-store, and then schedule delivery within a two-hour time slot on the same day. Deliveries will utilise Stuart’s large transport type fleet to handle even the biggest grocery shops, ensuring that frozen and fresh items are delivered quickly and in good condition.  

Following a trial in nine stores, Iceland will launch the service across an additional 120 sites UK wide.

“We’re excited to be partnering with a leading brand such as Iceland to introduce innovative and sustainable delivery options that meet the evolving expectations of today’s shoppers. The scheduled same-day delivery service offers new levels of convenience to Iceland customers while maintaining the quality and choice they expect from in-store shopping,” says Ricardo Amorim, Chief Revenue Officer at Stuart.  

An Iceland Foods spokesperson says: "This new partnership will bolster our existing in-store home delivery service, which has been a staple of the Iceland shopping experience for many years. With more slots available for customers, our same-day delivery service will make shopping in-store more convenient than ever before."

2025 RTIH INNOVATION AWARDS

Same day delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.