Specsavers stumps up over £1m for flagship Tottenham Court Road store in London

Specsavers has opened the doors to its new Tottenham Court Road store in the West End of London following a £1.2 million investment.

This is one of its flagship stores, and the investment has enabled the installation of the latest diagnostic testing equipment and digital screens showcasing offers.

Specsavers has part of the West End for over 26 years, having previously been based across the road. The new store is situated at 237-247 Tottenham Court Road.Dame Mary Perkins, co-founder of Specsavers, joined in with the celebrations and cut the green ribbon. 

She says: “Specsavers has been proud to serve the West End for many years, and this new store is a reflection of our ongoing commitment to the local community. We’re delighted to continue building strong relationships here, offering trusted care and creating a welcoming space for everyone who walks through our doors.”

Ophthalmic Director Sirjit Sanghera says: “We’re thrilled that Dame Mary is able to be with us today celebrating our new look store, which offers customers a more streamlined experience, including an updated IT system and access to the very latest diagnostic hospital grade equipment.”

Mo El-Turki, Director & Dispensing Optician, comments: ‘During our launch week, we’re offering customers £40 off designer glasses, plus we have live sight test availability.”

“We’ve invited local businesses, commuters and residents to visit the store, where they can meet the team, listen to our guest DJ while relaxing at our juice bar or browse over the extensive range of frames and discuss any queries with the experts on hand. Our aim is to ensure the best eyecare is available to everyone, as we also offer value led frames starting at just £15.”

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.