Specsavers preps investment in physical stores as customers call for blended retail experience
As we look ahead to 2026, one trend is absolutely clear: customers expect a truly blended retail experience. So says Carina Hummel, UK Managing Director for Optics at Specsavers.
"We’ve long believed that people should be able to engage with us in whatever way suits them best, whether that’s starting their journey online, seeking the expertise and friendly face that comes with an in-store environment, or moving seamlessly between the two - and that principle will only grow in importance," she comments.
“But a blended experience doesn’t diminish the significance of physical retail. If anything, it reinforces it. Customers may start their journey online, but they still value the reassurance, expertise and human connection that only the high street can provide. Retailers with deep community roots - and who stay closely attuned to the people they serve - will ultimately come out on top."
She concludes: "In 2026, we expect to see sustained investment in in-store environments, even against a challenging economic backdrop. Retailers should double down on creating spaces that feel engaging, welcoming and genuinely enjoyable for both customers and colleagues.”
“When stores offer real value - not just in product, but in experience - customers will return more often and spend more over time, fuelling a healthy, positive cycle of loyalty and growth.”
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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