Wakefern taps Eagle Eye AIR and Personalized Challenges and Promotion solutions

Eagle Eye has bagged a multi-year contract with Wakefern Food Corp., the largest retailer owned supermarket cooperative in the United States.

Wakefern will use Eagle Eye's AIR platform and AI powered Personalised Challenges and Personalised Promotion solutions to support its customer loyalty platforms. The programme is expected to go live in mid-2026.

Wakefern is made up of independent member companies that together own and operate more than 380 supermarkets under banners such as ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage, Di Bruno Bros. and Morton Williams across nine East Coast states. Eagle Eye's solutions will support all of Wakefern's banners.

This marks the latter’s fourth North American win in FY2026 to date, following recent contract wins with a convenience store chain, a grocery supermarket chain and one of North America's largest independent food retailers.

“By selecting both our AIR platform and AI capabilities, Wakefern is bringing loyalty and personalisation together in a more powerful way and we are excited to support Wakefern on its journey to deepen relationships with its customers,” says Tim Mason, Chief Executive Officer at Eagle Eye.

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

Check out our finalists here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2026 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2026 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.