Wakefern Food Corp. deploys Birdzi technology as grocery retail space enters AI driven era

Wakefern Food Corp., a retailer owned cooperative in the United States, is set to implement Birdzi’s customer intelligence platform in a bid to better understand shopper needs and enhance promotional outreach.

“From the beginning, we were impressed by Birdzi’s best-in-class automation and personalisation capabilities and the company’s desire for constant innovation,” says Darren Caudill, Chief Sales Officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond to shopper needs as grocery retail enters an AI driven era.”

The pair are working together to enhance and scale the supermarket cooperative’s personalised marketing campaigns. Supporting banners that include ShopRite, Price Rite Marketplace and The Fresh Grocer, Wakefern will utilise Visper, Birdzi’s AI driven personalised campaign engine, alongside the company’s shopper analytics and forecasting and planning capabilities.

“Birdzi is proud to earn the trust of the country’s largest retailer owned cooperative, and we’re excited to work closely with Wakefern to seamlessly integrate analytics, automated shopper engagement and industry leading personalisation tools to revolutionise the shopping experience,” says Shekar Raman, CEO, Birdzi.

“With over 80% of Birdzi customers operating over 100 store locations, the Birdzi platform is mature and equipped to handle the needs of large scale regional and national retailers.”

2025 RTIH INNOVATION AWARDS

Grocery retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.