Former Auchan Retail France CEO Philippe Brochard joins retail technology firm Hanshow

Philippe Brochard has joined Hanshow, a provider of digital store technology, such as electronic shelf tags and IoT solutions, as Chairman of its advisory committee.

In a LinkedIn post, Hanshow said: “As the former CEO of Auchan Retail France, Brochard brings over 20 years of strategic leadership experience across major international industrial and retail organisations, including Renault, Alstom Transport, and Auchan Group.”

“His appointment marks a significant milestone for Hanshow, strengthening our governance and underlining our commitment to advancing innovation, operational excellence, and sustainable development in the retail sector.”

It added: “Renowned for his visionary approach to the evolving retail landscape, Brochard will provide invaluable strategic counsel on our global growth and innovation initiatives, guiding our strategic thinking on the future of stores, data, and technologies to elevate customer experience. We warmly welcome him to Hanshow as we embark on this next chapter of digital, responsible, and performance driven retail together.” 

Brochard said: "Serving as Chairman of the advisory committee aligns perfectly with my ambition to support technology companies that are fundamentally rethinking retail models. Hanshow plays a pivotal role in transforming physical stores by combining technological innovation, economic performance, and sustainability."

2026 RTIH Innovation Awards

In-store technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.