Marks and Spencer veteran Alex Avisse-Williams takes on Digital Director for Home & Clothing role at Tesco
Tesco has appointed Alex Avisse-Williams as Digital Director for Home & Clothing. Avisse-Williams left M&S earlier this year, following an almost nine year stint at the retailer, where he held such roles as Head of Online Experience & Performance Marketing.
In a LinkedIn post, he said: “One of my stepson's first full sentences was "thank you for shopping at Tesco" (seriously), so he's also over the moon. The team there has done a fantastic job of creating excitement around the F&F brand, and relaunching F&F online direct to customers over the past 18 months. It's a great time to be joining and I can't wait to build on the momentum.”
He added: “I've been making lots of orders in recent weeks for the whole family, and every single one has arrived on time, so well done fulfilment operation. If you have your own good/bad experiences to share, please let me know!”
AIUTA
Tesco is introducing new virtual try-on technology for the first time, as part of a trial at its Sandhurst Extra store. Powered by AIUTA tech, the experience lets customers virtually try on around 1,500 items of F&F clothing across womenswear and menswear by taking a photo or uploading a photo of themselves onto a digital try-on screen in the clothing department, or selecting a digital model to view clothes in different sizes.
The trial is designed to understand how Tesco can help customers browsing in-store to discover new styles and feel more confident before they buy.
The virtual try-on screen forms part of a wider F&F refresh at Sandhurst Extra, which includes new changing rooms and a dedicated service hub for easier checking out and returns. Customers will also see a larger F&F range in-store and a refreshed look and feel with new signage, updated lighting and a focus on showcasing the F&F range across womenswear, menswear and childrenswear.
2026 RTIH Innovation Awards
Virtual try-on technology will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
