BNP Paribas Personal Finance inks deal to become Apple's consumer finance provider in UK

BNP Paribas Personal Finance UK reports that it is providing the new Flexible Finance Account for Apple customers in the UK at Apple's stores, its website and app.

UK-based customers purchasing the US giant’s products will now be able to combine different financing options for multiple products in a single transaction.

Stephen Hunt, Chief Executive Officer at BNP Paribas Personal Finance UK, comments: “We are delighted to launch this new programme with Apple, enabling customers across the UK to benefit from a great choice of financing options when purchasing Apple products. We’re making this possible by bringing fairness and flexibility to how consumers break down their purchases into affordable instalments both online, and in Apple stores across the UK."

“The launch of this new partnership with one of the world’s most iconic brands is a testament to the teams at BNP Paribas Personal Finance UK and their ability to develop solutions for our partners that really understand the needs of their customers. It demonstrates our agility and innovation in an ever evolving market to create a customer experience that matches the quality of the products our partners provide.” 

2026 RTIH Innovation Awards

Payments will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.