Laura Mercier Apple Vision Pro app allows users to shop products in immersive NYC and Paris boutiques

Laura Mercier has launched a luxury beauty shopping app for Apple Vision Pro, created in partnership with Obsess which was recently acquired by Infinite Reality.

This allows Apple Vision Pro users to shop and explore products by category, and also features shoppable videos and interactive, ultra-high definition 3D unboxing experiences. Inside the app, shoppers can explore Laura Mercier products while immersed in their choice of settings - a sophisticated New York boutique or a chic Parisian atelier.

The Content Hub inside the experience showcases high fidelity shoppable videos optimised for Apple Vision Pro. Visitors can watch expert tutorials featuring Laura Mercier's latest products, including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner, and Extravagant Mascara, and purchase products directly within the app.

"The Laura Mercier app for Apple Vision Pro highlight's Infinite Reality's aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning" says Neha Singh, founder of Obsess and Chief Innovation Officer at Infinite Reality.

"Our expertise in creating highly visual, discovery driven 3D experiences on our platform enables brands to craft more compelling customer journeys across all devices including mobile, desktop, and headsets. This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalised experiences that drive both emotional connection and business results."

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.