E-commerce fraud firm NoFraud hires former True Classic exec Breanna Moreno as CX Architect

NoFraud, an e-commerce fraud prevention specialist, has announced the appointment of Breanna Moreno as CX Architect.

Most recently, she served as Vice President of Customer Experience and was the first employee at True Classic.

“Support teams are often expected to do the most with the least,” she says. “After 13 years on the brand side, I’ve lived the pressure of scaling fast while protecting margins and customer trust. I joined NoFraud to advocate for CX leaders and help brands eliminate the noise of fraud and policy abuse so their front-line teams have the tools, data, and resources they need to protect margins while delivering seamless experiences to their best customers.”

“Breanna has sat in the seat our merchants sit in every day,” says Scott Gifis, CEO at NoFraud. “She has lived through high growth scaling firsthand by building teams, navigating operational strain, and balancing risk with customer trust. Her brand first perspective strengthens our commitment to true partnership with ecommerce leaders, not just protecting transactions, but helping support teams drive performance and loyalty.”

2026 RTIH Innovation Awards

E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.