Danish retailer Flying Tiger Copenhagen announces Jens Aarup Mikkelsen as its new CEO

Flying Tiger Copenhagen has appointed Jens Aarup Mikkelsen as its new CEO, succeeding Martin Jermiin.

Mikkelsen will step down from his current role as CEO International to take up the position. After seven years in the role, Jermiin is leaving the Danish omnichannel retailer. He will remain on the board of directors of Zebra A/S, the company behind the Flying Tiger Copenhagen brand.

John Dueholm, Chairman at Zebra A/S, says: “I’m very pleased to announce Jens Aarup Mikkelsen as our new CEO. I regret to see Martin leave the company after seven years leading the business and wish him the best of luck with his new venture. However, we have a very strong internal successor ready.”

“Jens’ appointment ensures continuity, stability and continued momentum, as he has been part of Flying Tiger Copenhagen’s leadership team since 2019 and brings extensive international experience and deep knowledge of the business.”

“Jens has successfully developed and strengthened the international operations and played a central role in both shaping and executing the strategy. In particular, since 2021 he has led the franchise expansion outside Europe, which represents a key growth engine for the company going forward.”

Mikkelsen comments: “It is with a strong sense of responsibility and great motivation that I step into the role of CEO at a pivotal point in the company’s journey. Flying Tiger Copenhagen has strong fundamentals, a clear strategic direction and exceptional teams across our markets.”

“Having been closely involved in shaping and executing our strategy, I look forward to continuing the work together with great colleagues and partners. Our direction remains clear, and our priorities are unchanged: we will continue to focus on disciplined execution, strengthening our international footprint and delivering long-term value, while staying true to the creativity and energy that define Flying Tiger Copenhagen.”

2026 RTIH Innovation Awards

Omnichannel retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.