Grocery retailer INTERSPAR rolls out Vusion electronic shelf labels across stores in Austria

Vusion, a specialist in AI powered digitalisation solutions for physical commerce, has announced a partnership with grocery retailer INTERSPAR. The subsidiary of SPAR Österreichische Warenhandels will deploy its solutions across INTERSPAR and Maximarkt stores in Austria.

With the Vusion platform, INTERSPAR now manages pricing and promotions centrally across all stores, eliminating manual updates and speeding up execution with accuracy. To meet the communication needs of different product categories, it uses a range of Vusion’s electronic shelf labels (ESL).

Larger displays are especially effective in fresh areas like bakery and delicatessen, where clear visibility of ingredients, allergens or promotional messages is essential. This setup ensures customers always see accurate, up-to-date information at the shelf.

The technology also enables shop-in-shop systems, such as those operated by SPAR Group's meat and sausage manufacturer TANN in INTERSPAR stores, to control their price and product communication independently.

“After rolling out Vusion’s electronic shelf labels in 27 INTERSPAR hypermarkets, we are planning to deploy around 20 additional locations this year. The four-colour ESLs provide accurate price and product information, while colored frames, for example for organic products, offer additional guidance. Our employees benefit from faster processes, giving them more time for personalised customer service,” says Johannes Holzleitner, Managing Director of INTERSPAR Austria.

“By adopting our latest technologies, INTERSPAR is set to boost operational performance and reinforce shopper trust through real-time pricing accuracy and transparent shelf-edge communication. INTERSPAR’s confidence in our cutting-edge solutions reflects the strong momentum behind our mission to digitally transform physical retail across the DACH region.” comments Sébastien Fourcy, SEVP EMEA, Vusion.

2026 RTIH Innovation Awards

ESLs will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.