Uber Eats added to Ibotta Performance Network through exclusive, multi-year partnership

Ibotta has announced a partnership with Uber Technologies to deliver its digital promotions across Uber’s grocery and retail ecosystem in the United States.

“Our exclusive partnership with Uber makes it easier for brands to connect with consumers in a competitive marketplace,” says Bryan Leach, Founder and CEO at Ibotta. “By putting offers directly into the Uber ecosystem, we are placing high value savings in the palms of millions. Our partners now have a front-row seat to where their customers shop, ride, and eat - allowing them to influence the sale right when the customer is ready to buy.”

Uber users in the US will receive promotions and coupons for everyday grocery and retail items, home care, personal care, and more. Ibotta offers will debut within the Uber Eats app initially, with plans to expand across grocery and retail items within the Uber and Postmates apps later this year.

“This collaboration with Ibotta marks a significant step in Uber’s commitment to delivering value across every category - from rides to retail,” says Hashim Amin, North American Head of Grocery and Retail at Uber.

“By joining the industry leading Ibotta Performance Network, we are making it easier than ever for consumers to access savings from their favourite brands, while directly connecting CPG brands to their target audience. It’s about going beyond convenience to make the entire Uber ecosystem as rewarding as it is essential.”

"Ibotta brings a best-in-class, performance driven promotions network that connects brands to real retail outcomes at scale," says Kristi Argyilan, Global Head at Uber Advertising. "Combined with Uber Advertising's suite of full funnel solutions, CPG brands can deliver the most relevant savings and offers to consumers throughout their entire journey, from consideration to decision and point of purchase. This partnership closes the loop between inspiration and transaction, ensuring our partners are in a position to drive results."

2026 RTIH Innovation Awards

Digital retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.