Hasbro teams with TMX Transform as toys and games firm opens new omnichannel US distribution centre

TMX Transform, a supply chain consultancy, has supported a new distribution centre in Midway, Ga. USA, for Hasbro.

Hasbro engaged the company to identify and implement a right sized DC solution with the goal of optimising storage utilisation and consolidating multiple business segments into a single facility.

Located in Liberty County, Ga., less than an hour from Savannah, Ga., the new 600,000-square-foot facility supports Hasbro’s omnichannel distribution capabilities across North America. 

“Opening our new Midway DC marks an important step in strengthening our distribution network, improving operational efficiency, and better supporting retail partners and consumers across the country,” says Colin Regnier, Senior Vice President, Global Planning and Logistics at Hasbro. “We are proud to partner with TMX Transform, whose expertise helped ensure the facility was ready for operations and supported a smooth transition with minimal disruption.”

TMX Transform supported Hasbro’s transition from its previous Pooler, Ga., distribution facility, including the selection of a new third-party logistics (3PL) operator. Working in partnership with real estate advisor Cresa, TMX Transform led lease negotiations, resulting in tenant improvements of $2.8 million. These were completed in February, enabling operations to launch in March, ahead of the official lease start.

“This project shows what’s possible when strategy, real estate, and operations are brought together under one program,” says Marcus Carmont, Chief Customer Officer at TMX Transform. “Working with Hasbro, we delivered a right sized DC that strengthens their US network. It’s a great example of how the right partnership can turn complex supply chain change into a fast, successful outcome.”

2026 RTIH Innovation Awards

Supply chain technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.