Home and garden retailer The Range ramps up online marketplace push with Mirakl technology

The Range says it has strengthened the technology powering its online marketplace through a new partnership with Mirakl.

The move upgrades the retailer’s previous in-house marketplace infrastructure with Mirakl’s platform, providing AI powered capabilities to manage sellers, streamline operations and support the growth of The Range’s digital offer. The partnership also includes Mirakl Ads, giving marketplace sellers a way to advertise their products in front of The Range's shoppers.

The Range has operated an online marketplace for several years, providing customers with access to almost one million products across home, leisure and lifestyle categories. This model enables third-party sellers to offer products alongside its core retail assortment. Third-party marketplace partners now account for 45% of online sales.

The Range’s e-commerce platform attracted more than 200 million visits during 2025, while product views across the site grew 56% compared to the previous year.

CDS Superstores CEO Alex Simpkin says: “Our marketplace has played an important role in expanding the choice we can offer customers online. Moving to Mirakl strengthens the technology behind that platform, giving us a more advanced and scalable system to support sellers, improve operational efficiency and continue growing our online offer.”

“With more than 200 million visits to our website last year, this investment ensures we have the infrastructure in place to support continued ecommerce growth while delivering a better digital experience for customers.”

Sophie Marchessou, Chief Customer Officer at Mirakl, says: “The Range has built one of the UK's most visited retail destinations, with a marketplace that already drives nearly half of its online sales. Mirakl gives them the infrastructure to scale that success further, by giving sellers powerful tools to manage their business on the platform and, through Mirakl Ads, targeted advertising to grow their sales.”

The transition to Mirakl follows a phased onboarding process that completed in March. The upgrade forms part of a wider digital transformation programme underway at parent company CDS Superstores.

As part of this, CDS Superstores is also investing in Google Cloud technologies, to improve the online customer experience. These initiatives include AI powered search and product discovery designed to improve relevance and personalisation, while allowing customers to use more natural search queries to find products faster across an increasingly large marketplace catalogue.

The Range currently operates more than 280 stores across the UK and Republic of Ireland as part of the CDS Superstores group, which also includes wilko, Homebase and Bathstore.

2026 RTIH Innovation Awards

Online retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.