Premier League club Tottenham Hotspur lays claim to best digital experience in world football

Tottenham Hotspur FC this week launched two apps and a new website for both the club and its stadium. And it also make a bold claim: namely, that it is now offering the best digital experience in world football.

In a LInkedIn post, Rob Pickering, Chief Technology & Digital Officer, said: “That’s not marketing spin, or me talking my own book (ok, maybe a little bit) - the world class UX, feature rich delivery and connected nature of these apps backs it up - with more still to come through June as we get ready for the new season.”

He added: “We’ve split our single app into two. The new club app covers everything Spurs - news, content, ticketing, fully integrated SpursPlay, Overseas Supporter Club integration and a personalised experience built around what you care about.”

“The stadium app is your match day companion - digital wayfinding from the street to your seat (powered by Situm Indoor Positioning), robotic fan cameras to take match day selfies from your seat (powered by AMPLIFiCAM), integrated ticketing with Ticketmaster and a bunch of other capabilities that push us further towards our goal of being a 365-days-a-year destination.”

All of which is connected back to Tottenham Hotspur’s Customer 360 through Data Cloud and Marketing Cloud to Salesforce instance, so the experience is personalised for supporters in real-time.

There are games and quizzes - “brilliant thumb occupiers that bring you closer to the club and waste a lot of time - I’ve lost more time than I’d like to admit on Flick to Kick (current record: 18.5 seconds, come at me).”

Pickering continued: “This also marks the launch of our new "Ask Spurs" capability powered by Salesforce Agentforce which allows our fans to get the information they need as quickly as possible, 24/7/365 in both a logged in and guest state. If you already have the Spurs app, you’ll get the new version on your next update. If you haven’t downloaded the stadium app yet - go do both now.”

“Another incredible delivery from our transformation programme - and a huge foundation for everything we want to do next for our over 100 million fans globally. A couple more to go and then we get a rest (I think!)”

2026 RTIH Innovation Awards

Digital experiences will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.