Dreams taps Contentsquare omnichannel customer experience tech
Contentsquare is working with bed and mattress specialist Dreams to help the brand optimise its digital presence.
The aim is to create a seamless digital journey across all platforms, detect changes in customer behaviour and act quickly on insights.
“Once you’re disconnected from your customer, you’re disconnected from what you’re doing,” says Octavia Benham, Online Training Manager at Dreams.
“Within a retail business, you do have to react very quickly, and what Contentsquare gives us is the flexibility to understand what our customers are doing now, and what changes we can make now to help their customer journey.”
She adds: “We use Contentsquare pretty much hourly to monitor the success of a page and understand where people are clicking. The agility of the technology, for me, is something you should be using all the time.”
Niki Hall, Chief Marketing Officer at Contentsquare, comments: “Customers are more connected than ever before, and 64% of digital traffic today is on smartphone.”
“Dreams have understood the vital role of customer intelligence in building the best possible CX outcomes.”
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