Pricer and JRTech Solutions ink digital store transformation deal with Canadian grocery retailer Sobeys

Pricer reports that its partner JRTech Solutions has signed an agreement with Canadian grocery retailer Sobeys. The contract includes the deployment of Pricer’s latest electronic shelf label (ESL) technology and the cloud-based platform Plaza across an estimated 300–350 stores.

The agreement covers the supply of multi-colour electronic shelf labels and the necessary store infrastructure, with a total hardware and infrastructure value of approximately $51 million (excluding Plaza). The deployment is scheduled for an 18-month period starting in May.

"We are very grateful for the trust and that Sobeys has once again chosen Pricer as its long-term strategic partner,” says Mats Arnehall, Chief Growth Officer at Pricer. "This deal confirms our leading position in the North American market and the value of our high performance system in high density retail environments. Our scalable cloud platform, Plaza, will be the intelligence behind every label, enabling Sobeys to act faster and work smarter."

“After years of close collaboration and shared success, we’re proud to grow our partnership with Sobeys even further with an expanded rollout,” says Diego Mazzone, President and CEO at JRTech Solutions.

“That momentum is driven by our ability to consistently deliver reliable, high quality solutions in complex retail environments. Together, we are positioning our digital smart labels at the heart of a broader digital transformation, driving operational excellence, unlocking real-time intelligence, and creating meaningful value for both Sobeys and their customers.”

2026 RTIH Innovation Awards

ESLs will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.