InMobi launches Ad Experiences omnichannel solution with Fossil onboard as first brand partner

InMobi reports the official launch of InMobi Ad Experiences. The full-funnel solution combines the company’s proprietary first-party data and inventory from Glance, its consumer agentic commerce platform.

Fossil is InMobi’s inaugural brand partner for Ad Experiences, and has deployed the solution for its BIG TIC spring campaign across a multi-screen beta.

“We are focused on investing in innovation that drives measurable brand and business impact,” says Melissa Lowenkron, Chief Brand Officer at Fossil Group. “As we reintroduce BIG TIC to a new generation, partnering with a platform that could deliver both scale and relevance was critical.”

“Our partnership with InMobi did exactly that, combining cinematic creative, native integration, and precision targeting to significantly strengthen brand awareness and recall. This work reflects our broader strategy to modernise how we engage consumers and drive meaningful, sustained growth.”

The FOSSIL Spring 2026 campaign for the BIG TIC collection was created to build brand awareness and recall in the US market for the Y2K inspired watch. Results from the beta exceeded benchmarks across the board as measured by Cint:

• 57% lift in brand recall among users exposed to the Fossil creative across premium video inventory versus unexposed users

• 10% lift in brand awareness against the same unexposed baseline, establishing new benchmarks for the Frame Ad Experience.

The beta validated the platform’s omnichannel potential, with InMobi now planning to extend Ad Experiences across mobile and web environments as the next phase of roll-out.

“InMobi Ad Experiences represents the future of how brands and consumers will interact in an omnichannel, AI driven world,” says Kunal Nagpal, Chief Business Officer, InMobi. “By achieving targeted business results, we enable brands to progress from awareness to conversion using a single intelligent platform. No other independent provider combines first-party consumer data with nearly 20 years of advertising reach at this scale.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.