Inntelo AI appoints Ali Hassan as CFO as hospitality technology firm ramps up expansion into North America
Inntelo AI, a UK-based hospitality platform, has appointed Ali Hassan as Chief Financial Officer and Director, North America.
The move marks its entry into the United States and Canada. Its technology is currently deployed across the UK, Europe, Africa and Asia, supporting hotel operators to manage guest communication, operations and service delivery through a single AI native platform.
Hassan joins from Bank of America Securities in London, where he was Director in Global Investment Banking. He brings more than 15 years’ experience across investment banking and market intelligence, with a track record of over $20 billion in closed transactions, including private capital raises for high growth technology ventures.
Asif Alidina, Founder and CEO at Inntelo AI, says: “We are seeing an incredible response from the global hospitality market to our AI-native approach to guest engagement and hotel operations. Hotels are increasingly looking beyond standalone AI tools and toward platforms that can unify guest communication, operational workflows, personalisation, and real-time data intelligence in one stack.”
“North America is a hugely important market for us and a natural next step in our growth. We’re delighted to have Ali joining the team, where his background in finance, transactions, and scaling businesses will help us establish a strong long-term foundation across the US and Canada.”
Hassan says: “The North American market represents a significant opportunity for Inntelo AI. There is strong demand for technology that can help operators manage complexity while maintaining high service standards, and the platform is well positioned to deliver that. I’m excited to be working alongside Asif to lead this next phase of growth and to support the company’s continued international expansion.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
